According to Statista, mobile apps are expected to generate $80 billion in revenue this year alone. This figure is projected to reach $130 billion by 2019. What does that mean for brands? If you have a brand, then you need a mobile app!
In today’s world, consumers expect a seamless experience across devices. They want to access your content from anywhere they may be at any time. As the digital landscape continues to evolve, companies that don’t adapt their strategy will no longer be able to compete. You can’t ignore how people use technology and what they expect from brands.
The good news is that creating a mobile app doesn’t require a large budget or team of developers. In fact, many businesses use tools like Google’s Firebase, Amazon Web Services, and Apple’s Xcode to build simple mobile apps themselves. We’re here to help you get started.
Why does your brand need a Mobile App?
What’s your brand? Is it the color scheme, visual appeal or product features that make your business stand out from the crowd? If you answered yes to any of these questions, then you need a mobile app!
As a small-business owner, you may think it’s not necessary to have a mobile app for your brand; however, it’s much easier than you might expect. There are many benefits to having a mobile app for your company including increased customer loyalty, greater engagement with customers, improved efficiency and cost reduction.
When people use their smartphones to search for local businesses, they are often looking for information about a product or service. If your website isn’t optimized for mobile users, then customers can easily access another company’s website instead. In fact, according to Google, mobile searches are now 40% of total searches. This means that if your company doesn’t offer services or products via mobile devices, chances are your competitors do.
By creating a mobile app for your business, you provide your customers with a convenient way to find the information they seek. You also give them a direct channel to contact you. When someone wants to buy something online, they usually want instant gratification. With a mobile app, they can order right away without waiting hours for delivery.
It’s no secret that mobile technology has become an extremely powerful tool for business owners looking to stay ahead of their competition. But while many businesses have jumped on board, the vast majority still don’t understand how to effectively use these tools to their advantage.
Understand What Apps Are & How They Work
This first step is critical to understanding what you can actually do with your app. While some people might think an app is simply something that allows them to create a mobile website, this isn’t entirely true. An app is much more than just creating a link between a website and a smartphone – it’s a full-fledged application that offers features like push notifications, location based services, and other unique capabilities.
Get to Know Your Customers
When it comes down to it, any smart business owner knows they need to get inside their customers’ heads to really know who they are and what they want. And with apps, you can easily do this through geolocation services. These allow users to share information about themselves like their current location or weather conditions, and then use this data to tailor content that matches that person’s interests. This helps ensure that you’re offering relevant products and services to your customers.
Accessibility
The fastest way to reach your target audience is through mobile applications. By using them, consumers can access, download, and use your brand’s app at any time and place they want. This makes your business easily accessible to customers who are always on-the-go.
Engagement
Your mobile application gives your potential customer an easy way to interact with your brand. They’ll be able to follow along with your product offerings, view your inventory, and even participate in contests and promotions.
Customer Service
Mobile apps allow your customers to get help from your team whenever they need it. You can send out a notification that informs your customers about a sale or deal. Also, you can offer live chat support to answer questions and concerns.
Reasons why you should invest in a Mobile App?
There are several reasons why you should invest in a mobile app. One of them is that we are constantly connected via our smartphones. We use apps for everything from booking flights, making purchases, checking the weather, and even playing games. If your brand isn’t already using a mobile app, then you’re missing out on a huge opportunity to connect with customers. Here are some of the benefits of having a mobile app for your business.
More people are browsing products online. According to Google Trends, searches for “purchase online” have increased by over 50% since 2007. In fact, these searches were only at 32% in 2003. With this trend, it’s no surprise that consumers are turning to their phones to make purchases. More than half (54%) of shoppers who buy groceries online said they do most of their shopping on their phone.
Mobile users are more likely to purchase your product. In a 2013 study conducted by the Pew Research Center, 81% of mobile users said they would trust recommendations presented through a mobile app. In addition, 75% of respondents said they would be more likely to purchase a product if it was recommended to them by someone they trusted.
By creating a mobile app, your company can reach potential customers where they are spending their time. When people are searching for information, they are often looking for answers on their phones first. This gives your brand the chance to capture their attention and gain valuable insights into what they want.
What makes a good mobile application? There are many factors but here are some things to consider:
– A mobile app should be easy to use, intuitive and not require too much effort to use. Users don’t want to spend their time trying to figure out how to do something. If they can’t perform a task easily then they won’t use the app.
– An app should provide users with useful content. This means that the app has to be able to gather data and present them in a meaningful way.
– An app allows users to engage and interact with other people through social media platforms like Facebook, Twitter, Instagram etc. These interactions generate leads and sales opportunities.
Conclusion
Mobile Apps are the future! They have become a necessity in today’s world where we live our lives 24/7. We can’t carry around our smartphones everywhere we go anymore. We need mobile apps that allow us to access information, communicate with others, and keep track of our daily activities.
Deuglo is a leading Mobile App Development Company that provides end-to-end development services for various mobile applications. Deuglo develops applications for Android, iOS, BlackBerry, Windows and all other platform based systems.