Natural Language Processing is a type of Artificial Intelligence that refers to the interaction between humans and computers through the use of natural language.
In simple words, it is the technology that helps computers understand the natural language of people. It’s not just about understanding a few words, beyond that, NLP can understand an idea’s meaning and context and provide help with a personalized touch. Yap, that’s it!
Natural Language Processing and the entire AI were initially technology available only to large corporations. But now, small businesses can use NLP and AI and their advantages.
Here are 4 applications for Natural Language Processing NLP
Chatbots are much needed today because customers need to stay in touch with businesses and answer their questions 24/7. In fact, according to HubSpot Research, 90% of customers consider an “immediate” response to be important or very important when you have a customer service question, and 60% of customers define “immediate” as 10 minutes. or less.
Since many companies cannot provide people who respond around the clock, chatbots can take their place and offer support around the clock. When you pair your chatbot with natural language processing, your chatbots are no longer robotic. Instead, they can have conversations like a real human.
With NPL, chatbots can recognize user intent behind words, identify key data through words related to date, time, location, etc. recognize the tense of verbs and more. Having the ability to understand this type of information allows the chatbot to understand what its customers are saying and find the best response.
In addition to creating more realistic chatbots, NLP can be used to optimize customer service as a whole. For example, natural language processing and natural language understanding can enhance the interactive voice response (IVR) system. Instead of callers not being understood by the system, with NLP the system can understand callers, understand the context of questions, and even ask open-ended questions of customers. This can improve the success of the IVR system and lead to more satisfied customers.
Speaking of satisfied customers, natural language processing can also perform sentiment analysis. This will allow you to discover how your customers feel about your brand. Natural language processing can analyze comments or messages on your social media accounts and determine the emotions and feelings behind them. With this information you can make improvements in your business to increase the satisfaction of your customers.
Hiring and Recruitment
Hiring and recruiting can be a costly and time consuming process, luckily with natural language processing, you can find top talent for your company a little easier.
For example, the Texio tool uses NLP to help you write more robust job descriptions to attract more qualified candidates. You can also spot biased wording in the content of a hire that you weren’t even aware of.
Do you want to improve the effectiveness of your publication? With natural language processing, you can place your ads directly in front of consumers who are most likely to be interested in what you are offering. NLP can analyze search words, surfing behavior, emails, and social media platforms to help your business find potential customers online.
NLP can also improve your writing – for example, Persado uses natural language processing to help you write marketing content that better aligns with your brand’s voice and can provide insight into which messages are most appealing to your target audience.
As you can see, when computers understand humans, it can have great benefits for your business, and NLP is only going to get more and more advanced.
We, at Deuglo Infosystem Private Limited, located in Bangalore, Karnataka, India, are tech experts with professionalism in deploying Natural Language Language systems to improve your business and develop your brand. Chat with us today about how you can implement natural language processing tools to grow your business more efficiently and effectively.