Online reputation management (ORM) is an important part of digital marketing and personal branding that involves managing, monitoring, and actively improving the online presence of individuals or organizations. In this overview, you’ll learn about ORM techniques, why it’s important to manage your online reputation, and best practices for successful ORM.
What is Online Reputation Management? An Overview
Have you heard about online reputation management (ORM)? This overview contains guidelines and best practices to help protect and improve your digital image.
What Is Online Reputation Management?
Online reputation management is an essential part of digital marketing and personal branding. It refers to the process of managing and monitoring an individual’s or an organization’s online presence with the goal of improving public perception and promoting a positive image. As more businesses move online, it’s essential for individuals and organizations to actively manage their online reputations in order to attract new customers, hire employees, and protect themselves from negative publicity.
Strategies to Manage Your Online Reputation
Here are some strategic tips and best practices you can use to take control of your online reputation:
- Monitor and Secure Your Online Accounts – Make sure you create secure passwords for all of your online accounts and regularly monitor them for suspicious activity.
- Monitor what’s being said about you online – Use reputation management services like Google Alerts, or any specialized ORM tool that will alert you every time your name is mentioned across the internet.
- Take advantage of Social Media Platforms – Using social media platforms is a great way to interact with customers and build relationships, as well as respond quickly to negative comments in real time.
- Respond Quickly – If someone has posted a negative comment or review about you on a public forum, take the time to politely and professionally address their concerns promptly.
Improve Your Search Ranking with SEO
One of the most effective online reputation management strategies is to use search engine optimization (SEO) to help promote more positive results in your search listings. With a concerted effort, you can improve the relevance and visibility of positive articles and pages about you and push down existing negative press. Using best practices like keyword research, link building, content creation and optimization will help give your desired positioning on Google SERPs for your name and brand.
Monitor and Respond Appropriately to User-Generated Content and Reviews
Reviews and user-generated content can be both a blessing and a curse for any digital presence. After all, anyone can comment on blogs, social media posts and reviews sites like Yelp. And unfortunately, some of these comments may be negative. It’s important to monitor your brand’s online presence in order to detect these negative comments early and respond appropriately, whether it’s with an apology or a response explaining the issue or problem (if it was due to something you did). Responding promptly shows other users that you take customer service seriously and care about their satisfaction with your product or services.